Google Business Profile management tools for agencies: plans for 20 to 120 client profiles

Google Business Profile management tools for agencies: what changes past 20 clients

Google Business Profile management tools for agencies are priced by profile or location, and Localo Pro 30 covers 30 client profiles at $149 a month billed monthly, as read on October 30, 2026.

Localo's Pro plan comes in four sizes, for 10, 30, 60 or 120 profiles, and gives optimization seats to half of them. An optimization seat is a profile that also gets weekly tasks and audits, so Pro 30 audits and plans tasks for 15 of its 30 profiles.

Six agency plans, priced

On monthly billing, Localo Pro 30 is $149 for 30 profiles and Synup Pro is $499 for up to 25 locations. Localo's annual figures are yearly totals; Synup and Local Dominator show monthly rates billed annually. Local Dominator Powerhouse, with 45 managed profiles, is $197 a month billed monthly or $164 a month billed annually.

• Localo Pro 30, 60 or 120 for 30 to 120 profiles with a dedicated Account Manager.
• Synup Scale for white labeling across up to 50 locations.
• Local Dominator Pro for API access and white label on 20 managed profiles.

Client portals, reports and access

Localo gives each client Guest access on a white-label portal, with the profiles each guest sees set one by one, and you can limit each team member to chosen profiles. Reports carry your logo, are drafted on your schedule and wait for your approval; you can download them or share a live link. The Reports manager for all clients at once is Pro and Enterprise.

Synup's white labeling starts at Premium. GatherUp's agency plan is custom priced and lets you offer reputation management under your own brand. White-label agency CRMs such as Vendasta are a different kind of product, a reseller platform with a monthly minimum, and are not priced here.

One Localo workspace is one subscription, so an agency that bills clients separately needs a workspace and a subscription for each.

Lead finding and account support

Localo's client acquisition tool, a lead finder for agencies, comes with Pro and Enterprise. Localo says Pro plans carry 50 to 600 credits per billing cycle, or per month on annual plans, and a Position Map or a leads list costs one credit each. A Position Map shows where a business ranks for a keyword from 25 or more spots around it.

The Pro 30, Pro 60 and Pro 120 cards show a dedicated Account Manager, while Pro 10 shows support from the Customer Success team. An agency can trial Localo for 14 days without a card, though each client profile qualifies only once. Localo pricing lists every size.

Google's ownership rule for agencies

Google's policy for managers says clients must keep ownership or co-ownership of their profiles, and a client who gives notice must get control back within 7 business days. Ask clients with an existing profile to invite you as a manager, tell them about every change and never guarantee top placement, which the policy bars.

Under the same policy, discarding suggested updates by automated action without consulting the merchant breaks Google's terms, so ask the owner first. For smaller rosters see Google Business Profile management tools for freelancers, and for another Synup option see Synup alternatives.