How-to guides

How to manage a Google Business Profile: step-by-step guides

Step-by-step help for a Google Business Profile: asking for reviews within Google's rules and the FTC's rule, replying to them, and what a profile tool does and does not change.

Run a simple, rule-following review routine and know what to check afterward.

2 practical guides

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How to get more Google reviews: six steps that follow Google's rules and the FTC's rule

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Six steps to get more Google reviews the way Google and the FTC allow: a review link, asking every customer, replying, and what no incentive or tool can change.

Bottom line: Ask every customer after each visit with Google's review link or a QR code, and reply to each review. Do not pay or reward for reviews, screen who you ask or write your own: Google bars all three, and the FTC rule bars fake reviews and rewards tied to sentiment. Tools speed up links and replies, not the asking.

Practical guide

What is Localo? A plain explanation of the Google Business Profile tool, its parts and who it is built for

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What Localo is: software that connects to a Google Business Profile, audits it, tracks Maps positions, drafts review replies and sets weekly tasks.

Bottom line: Localo is subscription software for local search. You connect a Google Business Profile, and it audits the profile, sets weekly tasks, tracks Maps positions for chosen keywords, drafts review replies and reverses unwanted edits. It serves owners, freelancers and agencies, and it works on top of the Google profile rather than replacing it.