Best Google Business Profile tools

Best Google Business Profile tools by job and cost model

Google's free tools and seven paid vendors grouped by the job each one does and how each one bills, with when the free tools or a person come first.

Shortlist a tool for your number of profiles and the job you need done, or decide the free tools are enough.

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Start here · Buying guide

Best Google Business Profile management software: seven paid tools and Google's free ones, sorted by job and cost model

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Google Business Profile management software compared by job and cost model: Google's free tools, Localo, BrightLocal, Whitespark, Birdeye, Synup and more.

Bottom line: Start with Google's free profile tools, then pay only for a job they leave undone. Localo suits weekly upkeep of one profile or a few. BrightLocal covers listings and review requests, Whitespark sells its tools one at a time, Birdeye and GatherUp center on reviews, and Synup prices by location.

Side-by-side comparison

Localo vs BrightLocal: how each prices Google Business Profile management, what each covers and who should pick which

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Localo and BrightLocal side by side from the vendors' own pages: per-profile versus per-location pricing, audit, listings, posts, review tools and who fits.

Bottom line: Localo prices by connected Google Business Profiles and centers on one profile's weekly upkeep, audit, drafted replies and edit protection. BrightLocal prices by location across three tiers that add listing sync, post scheduling and review requests. Choose by the jobs you need done, and ask each for the total at checkout.