Google Business Profile audit tools: four options, what each checks and what it costs

Google Business Profile audit tools: what an audit checks

Four Google Business Profile audit options are priced below: Localo Single Business, BrightLocal Track and two GMB Everywhere plans. Google's own Profile Strength tool sits inside a verified profile, which Google says can be used at no charge, and its help page says it lists missing information.

An audit reads the profile and flags gaps. Localo says its audit covers the name, address, description, categories, reviews and ratings, photos, posts, citations, social links and website. Localo Single Business costs $39 a month billed monthly, or $389 a year billed annually, as read on October 30, 2026.

Four Google Business Profile audit options and their prices

Each row is for one profile or one user, in US dollars, with its billing basis.

Localo's audit: 17 checks, five competitors, every 7 days

Localo runs 17 checks on each profile and compares it with the top 5 nearby competitors. The audit reruns on its own every 7 days. It comes with Localo's plans, is not sold as a separate free tool, and needs Optimization, the switch that adds the audit, weekly tasks and AI agent to a profile. Single Business always has it on, and Pro gives optimization seats to half of its profiles.

Smart Tasks turn the findings into a few small weekly tasks. Localo's guide says to start with the red, high-priority items, and Localo warns that too many changes too quickly can hurt a profile. Each profile gets a 0 to 100% Audit Score, which Localo says is not your Google ranking.

Eligible new users can see a first audit during the 14-day trial, which asks for no card and gives the same features as a paid subscription. What is Localo covers the rest of the product.

On-demand audits in Chrome: GMB Everywhere and BrightLocal Track

GMB Everywhere is a Chrome extension. Open a business on Google Maps and click the Basic Audit button beside the profile. The Free plan costs $0, with 5 views a month shared across audits and its other tools. Power User has unlimited audit views, and its license is per user and cannot be shared. Localo vs GMB Everywhere sets the two side by side.

BrightLocal Track audits a profile and benchmarks it against competitors, and it also tracks local rankings. That makes it the pick when the audit should sit beside rank tracking for each location.

Fixing what an audit finds: Google's free dashboard

An audit tells you what to fix. Google's free dashboard is where you fix it. Google asks for complete and accurate information, the fewest categories that describe the core business, and a precise address or service area. An owner of one profile can follow Profile Strength and how to rank on Google Maps instead of paying for an audit.

Pick Localo when you want the audit to repeat each week and turn into tasks. Pick GMB Everywhere for audits on demand from a free plan, or BrightLocal Track for an audit with rank tracking.